It's easy to want to skip steps when running cold email campaigns
Everybody wants to, but it's the ones who practice patience, diligence, and consistency that ultimately win the game.
You should be getting at least a 50% open rate and at least a 5% reply rate on your campaigns.
If your numbers are much lower than that, it's time to start tweaking and testing until you get it there.
Test in batches of 100-200 prospects and personalize the first paragraph of the email for best results (boosts reply rates huge).
Don't include links in the email, use it like a soft introduction showcasing the value you provide (how you help THEM). If they reply, they've opted in (you can send them emails, media, and anything else until they say "NO").
If you follow these steps - you will book meetings, you will get prospects into your funnel, you will eventually makes sales.Edit: There are situations where you want to send higher volume, more click-centered campaigns, and that's fine, but don't expect a 70% open rate, and expect needing to send HIGH volumes. Yet another approach that rivals online advertising in it's effectiveness.