Similar to the previous strategy, but with an added layer of complexity and engagement.
While the other strategy simply requests to connect with the prospect with a simple introduction message and views their profile, this strategy continues after the prospect accepts your connection request by sending them a series of drip messages to their inbox.
This can be extremely powerful because, by accepting to connect with you, they've assumably seen the value you can provide and are interested in being, well, connected.
Now, you can capitalize on that engagement and interest, by following up with some inquisitive messages seeking to learn more about them, and if maybe they could use the value of your product or service in their business.
It's worth noting again that in post-COVID B2B social media, engagement rates have skyrocketed and these messages are generally received positively (unless of course they feel like SPAM, which won't work ANYWHERE).
It has to be relevant, it has to be focused on discovering their pain points, and it has to show that you're an expert looking to provide value first and foremost.
People love to buy, but hate to be sold to.
Tools you need for this method:
+ LinkedIn Sales Navigator
+ Dux Soup
(Chrome Extension, better for single users)
(Cloud-based, better for teams)