Cold Email Survey Strategy (2024)

This strategy is great for SaaS, agency, and B2B companies in general.

Note: you can do this on LinkedIn as well – InMails would work amazingly.

Strategy Overview

1. Scrape Leads from LinkedIn
   Downloaded a list of our target market from LinkedIn Sales Navigator.
2. Low-Intensity, Icebreaker Email Copy
   Very short, friendly email inviting them to take a survey about [their industry]’s relationship to an issue (basically our value proposition). Included links in the sender signature only.
3. Interactive Qualifying Quiz Funnel
   Worked with both Landbot and Typeform. Acts a survey and qualification form to see if the prospect was the right fit. Used Integromat to automate the funnel.

Email Script

Hi [first name],

I’m trying to get more insight into [their industry], came across your profile on LinkedIn, and immediately knew you were an expert.

Would you spend 2 minutes filling out a quick survey about the challenges of bringing in new customers in the [their industry] industry: LINK

Thanks,
[your name]
[your business address]

P.S. Really appreciate your time – LINK

Results

• Click Rate: 51%
• Reply Rate: 34%
• Form Completions: 70%
• Marketing Qualified Leads: 15%

Pro tip: You can learn to automate this entire process with the Lead Generation Masterclass.