As much as we all think our businesses and offers are unique, the fact is: people get TONS of cold emails
Mostly bad ones, but still, it's easy to get lost in the noise and get lumped into the SPAM pile.
In 2021 and beyond, Cold Emails need some personality that distinguishes you from the crowd.
I'm not saying to layer up on video emails and silly gifs like some do.
Works for some, not so well for others. And videos or images in your email will KILL your email deliverability.
So how do you break through the noise?