We’re all looking for new ways to stand out in our prospects’ inbox. Now you can add personalized images to your cold email campaigns.
What is Image Personalization?
Image personalization in cold email allows you to automatically customize images for each prospect.
You can add a column in your spreadsheet with hosted image URL’s or customize text on a templated image.
Talk about standing out in the inbox!
Now you’re actually showing proof that you’ve researched their business and giving them visual confirmation that they might be a good fit for your services.
This works extra well for agencies like web design, SEO, PPC, and more, but can also work amazing for products and SaaS.
Ways to Use Image Personalization in Cold Email
This may be a new concept for you, so let’s get you ready to take massive action.
Here’s a few ideas on how to use image personalization in your cold email campaigns:
Show the Prospect’s Website
This is a game changer for web design or branding agencies.
Actually show the prospect’s website (or even better, improvements you would like to make) and blow their mind.
Show the Prospect’s Profile Photo from LinkedIn
Got to each of your prospect’s LinkedIn profiles and download their profile picture.
Then create a cool frame showing how you can help their company, and include their actual face in the image!
Everyone likes to see themselves (makes them feel important), so this will undoubtedley have a positive impact on responses.
Write Your Prospect’s Name on Top of a Case Study
Show an image of results you’ve gotten for other customers – that’s a crowd pleaser and trust builder already!
But when you add, this could be “Your Company Name” at the top…
Now they know you really researched and want to help their company with your products or services.
Bottom Line
We’re constantly adding new features and improving ProspectingToolkit to help you stand out in your prospects’ inbox.
If you haven’t, start your 7-day free trial and get ROI before you spend $1.
