In today’s digital age, a landing page is one of the most critical components of any successful online marketing campaign.
It serves as a gateway to your brand, a place where your potential customers can learn what you offer and ultimately choose to do business with you.
However, building a landing page that converts is no easy feat.
It requires research, planning, and a deep understanding of your target audience.
Fortunately, with the right approach and tools, anyone can create a landing page that drives results.
In this blog post, we will explore everything you need to know to build a landing page that converts.
From understanding the purpose of your landing page and identifying your target audience’s pain points to crafting compelling copy and incorporating effective conversion elements, this guide will provide you with all the essential strategies and tactics for creating a landing page that prints money.
1. Define the goal of your landing page
One of the most critical steps in creating a landing page that converts visitors into customers is defining the clear goal of the page.
Without a clearly defined goal, it’s impossible to craft an effective message or design that resonates with your target audience.
The goal of the landing page should always align with your overall marketing strategy and business objectives.
You might want to:
- Promote a new product or service
- Educate before selling (like an advertorial)
- Sell pre-orders and build hype
- Generate leads
- Drive sales
Whatever your goal may be, it’s essential to keep it in mind throughout the entire process of creating your landing page.
Every element on the page should serve the purpose of achieving that goal, from the headlines to the visuals and the call-to-action.
By defining the goal of your landing page, you can better focus your efforts and maximize your chances of converting visitors into customers.
2. Keep it simple and easy to navigate
When building a landing page that converts, it’s crucial to keep it simple and easy to navigate.
Remember, the goal of a landing page is to guide visitors towards a specific action, whether it’s to make a purchase, sign up for a newsletter, or fill out a form.
Complicated designs or confusing navigation can detract from the primary call-to-action and result in lost conversions.
To keep things simple:
- Focus on the most essential elements of the page, such as the headline and call-to-action button.
- Use clear and concise language to convey the benefits of the product or service and make it easy for visitors to take action.
- Pay attention to the design of the landing page. Use a clean layout with plenty of white space, avoid cluttered designs or too much text, and ensure that the page is mobile-friendly.
- Long load times or a confusing layout can quickly frustrate visitors and cause them to abandon the page without taking action.
By keeping your landing page simple and easy to navigate, you can increase the likelihood that visitors will take the desired action and convert into customers.
3. Use a clear headline and subheading
When it comes to building a landing page that converts, using a clear headline and subheading is a crucial component.
These elements not only capture the attention of your audience, but they also communicate the value proposition of your product or service.
Your headline should be clear, concise, and communicate the main benefit of your offer.
The subheading should add further detail and provide additional context to the reader.
Avoid using jargon or complicated language, as this can easily turn off potential customers.
Instead, focus on a simple and straightforward approach, using words that are easy to understand and relate to.
With a clear and compelling headline and subheading, you can maximize your chances of converting visitors into paying customers, and ultimately drive revenue for your business.
4. Include a strong call-to-action (CTA)
When building a landing page, it’s important to include a strong call-to-action (CTA) that encourages visitors to take the desired action.
Whether it’s to sign up for a newsletter, download an e-book, or make a purchase, the CTA should be clear, concise, and prominently displayed on the page.
Make sure the language used in the CTA is action-oriented and creates a sense of urgency.
In addition, use contrasting colors to make the CTA stand out from the rest of the page.
Don’t be afraid to test different CTAs to see which one performs the best.
By including a strong CTA, you can increase conversions and maximize the success of your landing page.
5. Use high-quality visuals to support your message
When it comes to building a landing page that converts, using high-quality visuals is a crucial step.
Visual content can help to capture the attention of your audience, express complex ideas quickly and effectively, and support the message you are trying to convey on your landing page.
Whether it be images, graphics or videos, incorporating high-quality visuals not only enhances the aesthetic appeal of your landing page, but it also has the potential to increase engagement rates and encourage visitors to take action.
As such, it is essential to ensure that the visuals used on your landing page are of the highest quality possible.
Low-quality, pixelated or blurry images or videos can convey a sense of unprofessionalism and negatively impact the credibility of your message.
Invest in high-quality visuals that align with your brand and message to improve the overall effectiveness of your landing page.
6. Ensure your landing page is mobile-friendly
In today’s fast-paced world, mobile devices have become a primary source of internet browsing for people all over the world.
As a result, a mobile-friendly landing page has become an essential element of any online marketing strategy.
A landing page that is not optimized for mobile devices will result in a frustrating user experience, which can lead to high bounce rates and low conversion rates.
To ensure that your landing page is mobile-friendly, you need to have a responsive design that can adapt to any screen size, whether it be a tablet or a smartphone.
This will ensure that the content is easily readable and that the calls to action (CTAs) are clear and accessible.
Also, make sure that your images are optimized for mobile devices and that your page is load speed is fast.
This will result in a seamless and enjoyable user experience, which will result in higher conversion rates and a successful online marketing campaign.
All landing page templates in HighLevel are 100% mobile friendly
7. Keep the form short and simple
One of the essential components of creating a landing page that converts is keeping the form short and simple.
A long and complex form may intimidate the visitor, reducing their likelihood of filling it out. Instead, limit the form fields to only the necessary information.
Typically, the name, email address, and phone number (if applicable) are enough. Having fewer form fields will also make the submission process quick and effortless for the visitor.
Furthermore, incorporating social media logins on the landing page can also make the process more convenient for users.
By making the form short and straightforward, you can eliminate any obstacles that may hinder conversions and improve the overall user experience.
8. Provide social proof with testimonials or case studies
One of the best ways to increase credibility and trust with potential customers on your landing page is to provide social proof through testimonials or case studies.
Testimonials are statements or endorsements from satisfied customers that describe their positive experience with your product or service.
Case studies, on the other hand, provide a detailed analysis of a specific customer’s use of your product or service and the results they achieved.
When used effectively, testimonials and case studies can be powerful tools to increase conversions on your landing page by providing social proof that your product or service delivers on its promises.
Be sure to include testimonials and case studies that resonate with your target audience and showcase the benefits and outcomes they can expect when using your product or service.
9. Test and optimize your landing page for better conversion rates
In order to build a landing page that converts, it is crucial to test and optimize its elements for better conversion rates.
A landing page with a high conversion rate is the ultimate goal, after all.
A/B testing, which involves creating two versions of a page and comparing their performance, is an effective way to determine which design, copy or call-to-action performs better.
Testing and optimization should be an ongoing process and should involve making small changes to the page, such as modifying the headline, changing the placement of a button, or experimenting with different images.
Analyzing the data from the tests and identifying areas for improvement can help you create a landing page that not only looks great but also drives conversions. Therefore, it is important to regularly test and optimize your landing page in order to achieve the best possible conversion rates.
If you’re not excited about consistently testing and improving your landing page, outsource the process to a proven landing page expert.
10. Monitor your analytics to track your success and make improvements as needed.
To build a successful landing page, you need to know how it’s performing.
The best way to do that is by tracking its analytics.
Your analytics will show you how many visitors your page receives, where they’re coming from, and what they’re doing while there.
It will also show you if your page is converting visitors into leads or sales. Monitoring your analytics is crucial for measuring the success of your landing page and making necessary improvements to boost its performance.
Use the data to identify which elements of your page are strong and which areas need improvement.
Analyzing and tracking your analytics will help you make informed decisions and continuously improve your landing page to maximize its conversion potential.
Landing Page Design FAQ
Do landing pages convert better?
Yes, landing pages typically have higher conversion rates compared to regular web pages. This is because landing pages are designed with a specific goal in mind, such as getting visitors to sign up for a newsletter or purchase a product.
They have a clear call-to-action and are free from distractions that might lead visitors away from the intended action. Additionally, landing pages can be optimized and tested to improve their conversion rates over time.
What is a conversion landing page?
A conversion landing page is a standalone web page designed specifically to convert website visitors into leads or customers by encouraging them to take a specific action, such as submitting a form, making a purchase, or subscribing to a service. These pages typically have a clear and concise message, a strong call-to-action, and are optimized for user experience and conversion rate optimization.
How do I create a website that converts?
Here are some steps you can take to increase your website’s conversion rate:
- Define your target audience: Identify who your ideal customers are and what their needs and preferences are. This will help you create a website that speaks directly to them.
- Create a clear value proposition: Your website should clearly communicate the benefits of your products or services and how they can solve your customers’ problems.
- Build a user-friendly website: Make sure your website is easy to navigate, with clear calls to action and a simple checkout process. Use high-quality images and videos to showcase your products or services.
- Optimize for search engines: Use keywords and meta tags to improve your website.
How do I create a high-converting landing page in WordPress?
To create a high-converting landing page in WordPress, follow these steps:
- Define your goals: Determine the purpose of your landing page and what actions you want your visitors to take.
- Choose fast hosting. Use WPMaker to host your WordPress site so it’s fast and optimized for core web vitals.
- Choose a theme: Select a WordPress theme that is optimized for high conversion rates and is easy to customize.
- Use a page builder: Use a page builder plugin such as Elementor or Beaver Builder to create a visually appealing and user-friendly landing page.
- Keep it simple: Use concise and persuasive copy, and limit the number of distractions such as navigation menus or links that could lead visitors away from your desired action.
- Add a strong call-to-action: Use a clear and compelling call-to-action (CTA) button that stands out.
What is the highest conversion rate landing page?
There is no definitive answer to this question as the highest conversion rate landing page can vary depending on the industry, target audience, and other factors. However, some common characteristics of high-converting landing pages include clear and compelling headlines, persuasive copy, a strong call to action, and a visually appealing design. Testing and optimization are also important to continually improve the conversion rate of a landing page.
Final Thoughts on How to Build Landing Pages That Convert
In conclusion, building a landing page that converts requires a combination of different elements such as compelling headlines, clear calls-to-action, and engaging visuals.
It’s important to identify and understand your target audience and create a landing page optimized specifically for them.
Don’t forget to test and adjust your landing page to improve conversion rates.
By following these tips, you can create a landing page that effectively communicates your message and drives action from your audience.
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