Automation is a great thing.
It makes the world so much more efficient and helps humans expand their ingenuity further.
I want to be clear: I love automation.
But... Automation can corrupt a human to human interaction if it's not used properly.
You may be familiar with the term SPAM. People (humans) hate SPAM.
But automation can turn to SPAM so quickly if you're not extremely careful.
At the end of the day, automation should only be used to boost a true human-to-human interaction, not replace it.
When it comes to cold outreach, this means personalizing heavily
and knowing your market's pain points + language.
Don't let automation go out of control and hurt your brand - I've seen it happen too many times.