This strategy is great for SaaS, agency, and B2B companies in general.
Note: you can do this on LinkedIn as well – InMails would work amazingly.
Strategy Overview
- Scrape Leads from LinkedIn
Downloaded a list of our target market from LinkedIn Sales Navigator. - Low-Intensity, Icebreaker Email Copy
Very short, friendly email inviting them to take a survey about [their industry]’s relationship to an issue (basically our value proposition). Included links in the sender signature only. - Interactive Qualifying Quiz Funnel
Worked with both Landbot and Typeform. Acts a survey and qualification form to see if the prospect was the right fit. Used Integromat to automate the funnel.
Email Script
Hi [first name],
I’m trying to get more insight into [their industry], came across your profile on LinkedIn, and immediately knew you were an expert.
Would you spend 2 minutes filling out a quick survey about the challenges of bringing in new customers in the [their industry] industry: LINK
Thanks,
[your name]
[your business address]
P.S. Really appreciate your time – LINK
Results
- Click Rate: 51%
- Reply Rate: 34%
- Form Completions: 70%
- Marketing Qualified Leads: 15%
Pro tip: You can learn to automate this entire process with the Lead Generation Masterclass.
Tip: Try our Free Personalized Cold Email Generator
