During COVID-19, LinkedIn cemented it's position as THE B2B social network.
That means B2B professionals flocked to the platform in huge numbers, and as a result, engagement rates soared.
While cold email still works fantastic for B2B businesses, LinkedIn is quickly moving to the top spot among seasoned B2B sales pros and marketers.
There are several strategies you can use to generate leads on LinkedIn
. We're going to focus on the: Build Prospect List > Send Connection Requests > Send Follow Up Messages.
You can be a little more "salesy" in your follow up messages and include things like videos and links (a big "no-no" in Cold Email), so it opens up a lot of creative ways to use your sales funnel to qualify and convert prospects.