Tracking the Right Metrics
When running LinkedIn outreach campaigns, it’s important to track the right metrics in order to measure success. Here are some of the top metrics to pay attention to:
Connection Rate – The percentage of people you contact that agree to connect with you on LinkedIn. Aim for a connection rate of at least 20%.
Response Rate – The percentage of connections that respond to your initial outreach message. A response rate of 5-10% is considered good.
Meeting Conversion Rate – For those that respond, the percentage that agree to schedule a call or meeting. You should aim for at least a 30% meeting conversion rate.
Deal Conversion Rate – For those meetings, the percentage that turn into actual deals, sales, or other goals of your campaign. Even a 5% deal conversion rate means your campaign is successful.
Average Response Time – How long it takes on average for connections to respond to your initial outreach. Most responses happen within the first 48 hours.
Top Performing Messages – Analyze which subject lines and messages tend to get the best response rates so you can refine your outreach approach. A/B test different subject lines.
Tracking Tools
To effectively track these metrics, you’ll need the right LinkedIn tracking tools:
- LinkedIn Sales Navigator – Tracks metrics like connection rate, response rate, and more directly within the tool. Required for larger outreach campaigns.
- LinkedIn Chrome Extension – Free browser extension that tracks metrics on your LinkedIn outreach. More basic than Sales Navigator.
- Excel – Export your outreach data from LinkedIn and track it manually in Excel to measure things like average response time.
- CRM – Integrate your LinkedIn data into your CRM (like Salesforce) to track deals and ROI over time from outreach campaigns.
- Google Analytics – If using a website or blog for outreach, track traffic sources and goal completions (like form submissions).
The key is to choose tools that integrate well and allow you to analyze data across platforms. Proper tracking is essential for optimizing your LinkedIn outreach over time.
FAQs
Q: How often should I follow up if they don’t respond initially?
A: Most people respond within 48 hours, so wait at least 3-5 business days before a polite follow up. Then, space out follow ups by a week until they respond or decline to connect.
Q: What’s the best day and time for outreach messages?
A: Tuesdays and Wednesdays between 10am-12pm (their local time) tend to get the best response rates. Avoid Mondays, Fridays, and holiday weeks.
Q: How long should my initial outreach message be?
A: Keep the initial outreach message concise – 3-4 sentences maximum. Introduce yourself, provide context for why you’re reaching out, and politely request a connection or call. Long messages tend to get ignored.
Q: What if they don’t respond at all?
A: After 2-3 polite follow ups spaced one week apart with no response, thank them for their time but remove them from future outreach lists. 10-20% non-response rate is normal. Don’t take it personally and stay optimistic.
Q: How do I personalize messages at scale?
A: Use LinkedIn’s advanced search to filter for specific job titles, companies, or alumni groups and mention relevant details to personalize at scale. Canned templates still work if you insert their name and a short personalization.
Conclusion
In conclusion, proper tracking and measurement is key to optimizing your LinkedIn outreach campaigns over time.
By analyzing the right metrics like connection rate, response rate, and deal conversion, you can identify what’s working and refine your approach.
With data-driven optimizations and personalized outreach, you can improve the impact of your LinkedIn activity. Start measuring your campaigns today.
